Technology today is capable of collecting more data than most companies even know what to do with—is your business taking advantage of these big data technologies?We are surrounded by highly sophisticated and advanced technology—everything from wearable medical devices to connected cars. And these technologies are constantly collecting and gathering data for companies and businesses around the world. The vast amounts of big data that companies now have access to is remarkable, yet most aren’t sure what to do with all this information.What separates the leaders from the stragglers in business is how companies currently handle their data. There are tremendous advantages to using big data and it can affect everything from your day-to-day processes to your bottom line. You can use big data to find weaknesses in your competitor’s offerings or use data to understand your customers better than they may even know themselves. Additional examples of the incredible ways in which we can use big data include:
In 2012, Facebook shared that it collects about 500 terabytes of big data a day—just imagine what they can do with all that collected information. With those massive amounts of data, the advertising potential and insight into consumer base is almost too much to even fathom—yet, having a big data strategy is an absolute must.
When you sit down to answer these three questions, what you’ll wind up with is a big data strategy. With the outline of a strategy in place, the next step is to determine which big data technologies will support your plans.
There are a few big data technologies that currently stand out as leaders. These tools are built to manage large and rapidly growing data sets, and are built to handle different data formats. They can also adapt to format changes. Some of the supporting technology leaders include:
Some recommendations for supporting information is to use a combination of the leading big data technologies to be deployed together. When you leverage these technologies, big data can be analyzed, visualized, and managed to provide benefits to the companies with large amounts of data.No matter which way you slice, big data can transform your business—and the capabilities of current technology are only making it easier to take full advantage.