Lisa Meng (one of Centric Digital’s leading digital strategists) and Brian Manning (Centric Digital’s Chief Digital Officer) got together to distill these insights into a prioritized list to help you increase value from digital in your organization.
- They want regular reports to put digital trends into context for their company and also prepare for the next big waves in digital transformation (e.g. Internet of Things).
- They want to benchmark their digital capabilities against best practices, not just their competitors in an industry that may be behind in digital overall.
- They want a framework to demonstrate how the digital strategy will support the corporate objectives their executive team and board of directors are driving towards.
- They want a digital lens on their customer personas so they can ensure their digital strategies meet the actual needs of their customers.
- They want a journey map of their omni-channel customer experience, where digital also drives transformation in the offline experience of their business.
- They want to rapidly build visual clickable prototypes to bring strategies to life. They don’t find PowerPoint an engaging way to communicate with busy executive colleagues.
- They want the entire lifecycle of digital transformation to be agile, not just the technical development phase.
- They want a dynamic digital roadmap that is an integrated sequence of initiatives to transform their business, not just capture and schedule lots of line of business requests.
- They want to redesign and resize their digital organization around what they need to achieve, not what titles or functions their industry dictates they should have. 10.
- They want to be able to demonstrate the value they drive with visual and interactive tools.